## Important Updates on Short Form Platforms Short-form updates: AI creator clones, what’s hurting reach, and what to do about it to keep growing on social media. #### Introducing… #### What is Creator Studio? Creator Studio is an exclusive online learning community featuring: **•** Weekly live events with featuring top creators **•** Small community cohorts of creators for you to learn and grow with #### Upcoming events: **•** **8/1 \|** [**Shervin Shares**](https://www.youtube.com/@ShervinShares) on maximizing brand deals as a growing creator. **•** **8/15 \|** [**David Altizer**](https://x.com/dvdaltizer) on how to package videos in the 2024 YouTube thumbnail meta **•** **8/22 \|** [**SoupTimmy**](https://www.youtube.com/@SoupTimmy) on successfully transitioning from short-form to long-form content. [**_Apply to Join the Discord_**](https://link.trykarat.com/DiscordNL) _The first 50 members to join receive free lifetime access._ 👀 #### An Update on the State of Short Form Social There’s been a lot happening on social media lately, especially as it pertains to short-form content. Which platforms are worth prioritizing? Which have the best monetization options right now? And what ever happened to that TikTok lawsuit? **Tiktok** TikTok is still alive and well…for now. On June 4 (the most recent [_update_](https://www.theverge.com/23651507/tiktok-ban-us-news)), TikTok plead their case alongside a group of creators. They claimed that the proposed law violated the First Amendment. TikTok also said the government didn’t adequately consider other viable options before moving forward with a lawsuit. TikTok claims to have delivered Congress a detailed plan to mitigate national security risks, but says Congress simply ignored the document. The court will hear more oral arguments on September 16th (which is just a few months before the current deadline to divest or ban, January 19th 2025). In more positive news, TikTok Shop is still making waves. During a recent [_Deals-For-You Day_](https://www.retaildive.com/news/tiktok-shop-spending-jumps-deals-for-you-days/722235/) (TikTok’s version of Amazon Prime Day), the spend per customer soared to $52 (a historic high). Even after the initial uptick in earnings, [_creators still claim_](https://www.tiktok.com/@bekahsreview/video/7387983488386960682) to have earned $15,000 in their first week on TikTok Shop. #### Instagram Instagram continues to be…well… _Instagram._ Amidst creators begging for content to simply reach their followers, the Head of IG (Adam Mosseri) published a video stating that one of the most important signals IG uses in ranking is **how many sends per reach (views/sends).** Creators had a lot to say in response—saying this prioritizes meme content, leaving the bulk of creators’ content out to dry. He also recently shared a [_video_](https://www.instagram.com/p/C9ka0TzpxLP/) saying that if your reach is low, there’s a few potential reasons why: **•** Half your audience didn’t even open IG that day, and of the ones that did, they didn’t scroll deep enough to see your post. **•** Your content got caught up in a safety measure, preventing reach. **•** Your audience’s interests have changed over time, and they aren’t interested in your content anymore. #### YouTube Shorts YouTube Shorts is chipping away at some of TikTok’s usage, but it hasn’t trumped any other short-form platform just yet. According to [_one study_](https://www.socialinsider.io/blog/tiktok-vs-reels-vs-shorts/#statistics), YouTube Shorts was the _least_ engaging short-form platform. Whether _monetization_ on Shorts is stronger is still unclear. On YouTube Shorts, it’s [_estimated_](https://riverside.fm/blog/youtube-shorts-monetization) that you’ll earn around $0.01 to $0.06 per 1,000 views. On TikTok, it’s roughly $0.02 to $0.04 per 1,000 views, although some creators (like myself) see RPMs of $1+. The trick here is that not all views qualify. TikTok’s a bit stricter about which views _do_ qualify, but if the engagement is higher, this might not be an issue. #### Snapchat Snapchat hasn’t released as many exciting updates. Back in January, they made a few updates to their Spotlight program, which allows you to earn rewards (which can be cashed out for money). To be eligible you need to meet the following requirements. According to [_Snap_](https://techcrunch.com/2024/04/25/snap-total-watch-time-on-tiktok-competitor-increased-125/), total watch time on Spotlight (which competes with TikTok) increased over 125% year-over-year. Could this mean Snapchat is becoming the place to be? #### Quick Links ✈️ New partnership allowing viewers to [_book flights within TikTok_](https://www.retailtouchpoints.com/topics/digital-commerce/social-commerce/southwest-airlines-taps-tiktok-creators-to-offer-shoppable-flights). 👀 Over half of Americans would quit their job to [_become influencers_](https://nypost.com/2024/07/23/lifestyle/most-people-gen-z-to-boomers-would-say-yes-to-influencer-gig/). 👗 Fashion creator sues another for [_copying her style_](https://www.businessinsider.com/fashion-influencer-suing-another-creator-alleging-copied-aesthetic-copyright-infringement-2024-7). 😬 TikTok fined $2.4m. How will this [_impact the lawsuit?_](https://www.hollywoodreporter.com/news/general-news/tiktok-fined-uk-ofcom-media-regulator-safety-app-1235956587/) 🫢 Zuckerberg wants creators to [_clone themselves with AI_](https://techcrunch.com/2024/07/23/mark-zuckerberg-imagines-content-creators-making-ai-clones-of-themselves/).