## More IG Changes, Using AI to Mimic Your Voice, & Breaking Into Long-Form

Breaking into long-form content: advice from SoupTimmy (4.7M), the latest IG changes, and AI tools to scale your voice.

#### Transitioning from Short to Long-Form

If you’re a creator who got your start on platforms like Instagram and TikTok, short-form content is likely your bread and butter. It’s wise to expand to other platforms and content formats, but long-form is a whole other ballgame.

Making the transition can be difficult, so we brought in Timmy of [_SoupTimmy_](https://www.youtube.com/@SoupTimmy/featured) (4.7M subscribers) to our [_Discord community_](https://link.trykarat.com/DiscordNL). After building an audience on TikTok, Timmy made a seamless transition to long-form content on YouTube.

Here’s how he did it:

_us & SoupTimmy :)_

Timmy started posting on TikTok in 2020, simply to get comfortable on camera. He challenged himself to post 1 Rubik’s Cube video every day for 30 days. (that’s his niche)

A few highlights from Timmy’s conversation:

**•** Timmy said to view it like this → Short-form brings in new people, long-form tries to retain them.

**•** But you should think of every scene in a long-form video like a short-form video…What’s the hook? What’s the ending?

**•** Despite being super niched down, Timmy never runs out of ideas. He shared a list of tactics in the Discord, but one of our favorites was using a random word generator.

Check out the rest of the conversation and hear from more talented creators like Timmy inside the Discord community.

#### IG Releases More Changes

Have you ever looked at a photo you’re about to post on Instagram and thought… _this needs words?_

(us either)

Well, you’re in luck! Instagram just released a [_new update_](https://creators.instagram.com/blog/new-text-tools-to-help-you-personalize-your-content)—the ability to add words to static photo posts. You’ll also be able to layer photos on top of one another. (crazy stuff)

_source: Instagram_

They’ve also released new fonts for Stories and Reels, along with text animation for both. Plus, you can now add up to _20_ photos in a carousel (10 more than it’s been in the past).

#### TikTok’s New Voice-to-Text Feature (Using Your Voice)

If you’ve ever used the text-to-speech feature on TikTok, you know it’s got some funky options. From high-pitched, to old man, to jokester—there’s a wide variety of voices to choose from.

And they just added one more—yours.

TikTok just released a feature allowing creators to create an AI voice for text-to-speech. It seems like it might be in beta though since we don’t have it quite yet.

#### Quick Links

👩🏻‍⚖️ Creator behind “very demure” trend enters [_trademark battle_](https://www.usatoday.com/story/money/2024/08/28/very-demure-jools-lebron-trademark-handled/74980930007/).

😬 YouTube under fire for violating [_content policies_](https://www.storyboard18.com/how-it-works/exclusive-youtube-under-mibs-scrutiny-for-violating-content-policy-40717.htm).

💰 Are brands investing less in [_brand deals?_](https://finance.yahoo.com/news/u-influencer-brand-deals-2024-080700402.html)

📈 YouTube algorithm insights [_released_](https://www.youtube.com/@YouTubeLiaison/shorts).