## This Corgi Creator Made Over $1M in One Year 
Learn how to negotiate better brand deal rates—calculate your CPM, never give your rate first, and close more deals every time.

#### How to Negotiate Better Brand Deals
Most creators leave money on the table because they don't know how to negotiate. Here's how to change that.

#### Know your worth before you reply
Calculate your CPM (cost per thousand views) based on your last 10 videos. Industry standard for sponsored content ranges from $20-$100 CPM depending on niche and engagement.

#### Never give your rate first
When a brand reaches out, ask: "What's your budget for this campaign?" You'd be surprised how often their number is higher than what you would have asked for.

#### Always counter
Whatever they offer, counter at 20-30% higher. Brands expect negotiation. If they say yes immediately, you left money on the table.

#### Package, don't price per post
Instead of "$500 per Instagram post," offer "$1,500 for an awareness package: 1 Instagram Reel + 3 stories + 1 TikTok." Packages justify higher prices and make comparison harder.

#### Get it in writing
Always have a contract. It protects you if a brand ghosts after you've done the work. Tools like [HoneyBook](https://honeybook.com/) make this easy.

#### Follow up
If you don't hear back within 5 business days, follow up once. Deals don't die—they just stall. A simple "Just checking in!" email has closed many deals.