## This Creator Made $48k from Digital Products

This creator made $48k from digital products—here's the exact strategy behind choosing, pricing, and successfully scaling them.

#### This Creator Made $48k from Digital Products

This week in the Discord, we had a creator who made $48k from selling digital products share their exact strategy. Missed the conversation? [Join the Discord to watch the replay.](https://link.trykarat.com/DiscordNL)

#### Digital Product Strategy:

- **• Start with what you know.** Your digital product should solve a problem your audience already has. What do people ask you about most often?
- **• Price it higher than you think you should.** Most creators underprice their products. Higher price = higher perceived value.
- **• Build an email list before you launch.** Your launch will be dead if you launch to nobody. Build the list first.
- **• Create urgency.** Limited-time offers and bonuses drive sales. Give people a reason to buy NOW.
- **• Testimonials are social proof.** Give early access to people who will give you honest feedback and use their words in your marketing.
- **• Upsell and cross-sell.** Once someone has bought from you, they’re much more likely to buy again. Have a product ladder.

#### Tools for Digital Products:

- **• Gumroad** \- simple and free to start. Takes a percentage of sales.
- **• Lemon Squeezy** \- similar to Gumroad with more features.
- **• Kajabi** \- all-in-one platform for courses, communities, and email marketing.
- **• Teachable** \- popular course platform.
- **• Podia** \- good for creators selling multiple types of digital products.